No Clear Winner In Tri Cities Marketing Name

It appears the name Tri Cities and Appalachian Highlands used separately and sometimes together has the best chance of success when it comes to marketing the region commonly known as the Tri Cities. That’s the final word from the research firm who just concluded a report on which name best describes the area where Tennessee, Virginia and North Carolina meet. The research shows the name Tri Cities was far and away the top choice for a regional name by those who live and work in the region. Appalachian Highlands received the most favorable ratings among marketing professionals.