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Friday, April 27, 2012
TV Stations Must Post Political Rates On Line The Federal Communications Commission has voted to require television stations to post advertising rates they charge political candidates and advocacy groups online. Despite strong opposition from many broadcasters saying the postings would undermine their competitive position in the marketplace and give advertisers unfair leverage over how much they are willing to pay. Rate information is already available on paper at the stations. The new rule will now require stations to digitize and upload the information in real time to the FCC's website. Network-affiliated stations in the top 50 markets will have six months to comply. For all others, the deadline is 2014. The FCC says this information should not be stuck in a filing cabinet in an online world. (bg)
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