Bristol Motor Speedway has announced a new sponsor for the 300 lap Nationwide Race coming up March 16. Bristol Motor Speedway President Jerry Caldwell says the sponsors for the whole week easily fall together to make a natural blend of their products and NASCAR racing.Activity in Bristol we reach the peak in the middle of March with the Food City 500 capping the action. The Jeff Foxworthy Grit Chip 300 is reportedly going to be a four-year deal with the possibility of them renewing the weekend action. Pre-race sales are reported to be going smoothly with a special effort from the Bristol Motor Speedway staff to bring more fans in than last year's lower attendance. (CS)